Digital Marketer & Funnel Architect
I build marketing systems that convert: paid ads, funnel architecture, email automation, and growth strategy. I don't just run campaigns. I engineer the entire path from stranger to paying customer.
Meta (Facebook/Instagram) and TikTok ad campaigns, from strategy and creative direction to launch, optimization, and scale. Focused on cost per result.
End-to-end conversion systems: landing pages, lead capture, payment integration (Paystack/Flutterwave), and automated follow-up sequences.
Sequence design and setup for lead nurturing, post-purchase follow-up, and re-engagement. Built to convert at every stage of the buyer journey.
Full-picture marketing planning: positioning, channel selection, offer structure, and growth systems. For founders who need clarity before execution.
Gift card trading & crypto exchange app, Nigeria
A Nigerian gift card trading and crypto exchange app needed rapid, quality user growth. They didn't just want installs. They needed users who would trade. With a new app, no brand recognition, and a competitive market, they needed an advertiser who could build, test, and scale fast.
Launched and scaled multiple META and TikTok ad campaigns from scratch. Wrote incentive-led ad copy and tested creatives. Continuously optimized based on cost per result and conversion data. Managed $190 in ad spend, generating 1,000+ registrations and 50+ real transactions.
Upwork coach & freelance business educator
Victoria Ezechukwu, an Upwork coach helping freelancers grow their income online, was closing clients entirely through WhatsApp. Every sale required her personal time: answering questions, chasing payments, following up manually. It wasn't scalable, and it was exhausting.
Designed and built a complete automated webinar funnel: ad traffic flowing to a registration landing page, into an automated webinar, through a payment integration (Paystack), and into a post-purchase email sequence. Cold lead to paying client, fully on autopilot.
An engineering background means I think in systems. I treat marketing like architecture: every piece designed, every connection intentional, nothing left to chance.
Whether it's ads, a funnel, email automation, or full strategy, let's talk about what you need.